About Good Grief
We're dedicated to making the overwhelming journey of caregiving and loss more manageable, offering trusted resources, expert insights, and support each step of the way—so no one has to face it alone.
Hi! I'm Veronica Pulido - Founder and CEO
Good Grief was inspired by my own family's experience during one of the hardest times in our lives. After a two-year battle with a rare cancer, we lost my dad. We were devastated and completely unprepared for the overwhelming maze of caregiving, insurance, hospice, and estate planning. At the same time, I was planning my wedding, which we moved up so my dad could be there. Thankfully, he made it, just a month before he passed.
What struck me most was the contrast: wedding planning came with endless support, planners, platforms, checklists. But when it came to end-of-life care, we were completely on our own.
I started Good Grief to change that. We bring together the tools, experts, and guidance families need to feel more prepared and supported, transforming an overwhelming, complex experience into one that's simpler and easier to manage, so no one has to navigate it alone.
Dancing with my dad at my wedding, just a month before he passed
You are currently visiting our beta site for Good Grief in Austin. Here, individuals and families can find essential resources, guidance, and support for navigating the journey of caregiving and loss. And this is just the beginning!
Thank you for being part of this important journey with us. We're working hard to get Good Grief ready and your feedback is invaluable. If there's anything you'd love to see or any suggestions you have, please don't hesitate to reach out—we'd truly love to hear from you! You can also stay updated on upcoming features, resources, and insights by subscribing to our updates below.
Get in Touch
We're here to help. Reach out to us with any questions or concerns.